On April 24th, 2025, La Maisonaire will officially open the doors of its showroom, located within the Art of Living Mall, to host its first exclusive event: Designed to Hook.
A special and long-awaited evening, this marks a new chapter for La Maisonaire—a moment of celebration and inspiration, created to connect leading voices in the creative world within an intimate, curated, and highly selective setting.
Designed to Hook is an invitation-only event born from the desire to explore how social media is radically reshaping the design landscape. In an era where visual communication reigns supreme, design is no longer just about form and function—it is also about storytelling and digital strategy.
The event’s name references the concept of the “hook”—the visual trigger that captures attention, stops the scroll, and creates instant connection. It’s a symbol of the new visual language dominating digital culture and profoundly influencing how we design spaces, objects, and experiences.
An event for those shaping the future of design
La Maisonaire’s goal is to offer a space for authentic, inspiring conversations, bringing together designers, architects, creatives, and partners who share a common vision: a design that communicates, moves, and innovates.
At the heart of this gathering lies a forward-looking inquiry: How is the influence of social media unlocking new opportunities for the future of design? As digital platforms become integral to our daily lives, they offer designers unprecedented avenues for creativity, collaboration, and audience engagement. This convergence of design and digital media is not only reshaping aesthetic sensibilities but also expanding the horizons of what design can achieve in a connected world.
Nour Aljabri: special guest and leading voice in media-driven design
The evening’s guest of honor will be Nour Aljabri (@nouraljabrii), a renowned interior designer and content creator widely recognized across the Middle East. Known for her authentic and elegant style, Nour has masterfully blended aesthetics, storytelling, and community-building into a creative voice that inspires thousands across digital platforms.
Through viral makeovers, global brand collaborations, and compelling visual content, she exemplifies how social media can be a powerful extension of the design process. During the event, she will lead an immersive live session, sharing her creative approach and showcasing how digital platforms can elevate both personal expression and professional vision.
A conversation about the future of design
The evening will also feature a panel discussion, welcoming key industry professionals:
- Dustin Bradnick– Say Studio
- Kevin Mashford– Spencer Interiors
- Nada Abdel Khalek– Head of Strategic Accounts, Marketing & Communications – ISG Middle East
Together, they will delve into the central theme of the evening: how social media is reshaping the design landscape — from emerging visual trends and digital storytelling strategies to the shifting expectations of audiences worldwide. The discussion will also look ahead, reflecting on the future challenges and possibilities that lie at the intersection of design, technology, and communication.
Designed to Hook is more than just an event — it marks a symbolic first step for La Maisonaire, celebrating the intersection between design and the language of media, and exploring the new perspectives that arise when creativity meets digital culture.
It’s an invitation to reflect, connect, and envision how design can continue to evolve in a world shaped by visual storytelling and social connection.